ITALIAN ARTISANAL GELATO ACCORDING TO PIERO MICHIELAN
In this book, Piero Michielan, one of the great interpreters of Italian artisanal gelato, retraces his own story, weaving it together with that of a country in transformation.
The narrative becomes a living fresco: from Italian style to the roots of artisanal gelato, from the years of the economic boom to its rebirth and renewed success starting in the 1970s.
Through anecdotes, visions, and memories, the cultural identity of this Made in Italy excellence emerges, along with its techniques, the knowledge of the Master Gelato Makers, and the strength of the territories from which it all takes shape.
It is a story that celebrates a creative and resilient Italy and, in its simple and authentic way, also restores a sense of confidence in the future.
GELATO IS AN ITALIAN ART: THIS IS THE STORY OF THOSE WHO MADE IT POSSIBLE.
GELATO FAMILY
This book celebrates forty years of activity by telling the story of Piero Michielan, his family, and the company they built together. It is a journey through the growth of a modern artisan who, with vision and courage, turned traditional know-how into an international success.
His experience becomes almost a marketing manual ante litteram for craftsmanship in the age of globalization: from family management to the careful selection of raw materials, from production mastery to the evolution of tastes, all the way to the ability to adapt to global markets.
An engaging and surprising story that takes us inside the “Gelato Family” and its unmistakable creations, an authentic expression of true Made in Italy.